The principles of O.U.T.S.I.D.E. guide every award, every nomination, and every leader we celebrate.
Behind every award we give and every leader we celebrate is a set of principles that defines who we are and how we operate. These values shape our judging process, our partnerships, and our commitment to honouring genuine leadership across Somalia.
O — Optimism
We are an organisation made up of possibility thinkers, people with a can-do attitude. If it is possible for us to do something, we will figure out a way to do it.
U — Unity
We work together as a team striving for common goals and objectives. We celebrate success together, and we understand that collectively our whole is greater than any of our parts.
T — Trust
We live by faith, not by sight, and operate with confidence in our own abilities, thus giving our partners confidence in us.
S — Supportive
We show understanding of our partners' needs and seek win-win solutions in all situations. We show care and compassion as we strive to provide proper work-life balance.
I — Integrity
We stand by our word and do the right thing, even when no one will notice. We demonstrate honesty and fairness in every action we take.
D — Dedication
We are people of passion. We show pride, enthusiasm, and commitment to our work, to each other, and most of all to those we serve.
E — Excellence
We exhibit distinction in all of our products and services, never settling for mediocrity or second best.
Values in Action
See how these principles shape the leaders and organisations we recognise every year.